With ever-increasing competition on the World Wide Web and websites battling to remain on the top pages of search engines, an effective social bookmarking strategy can definitely make a difference.
With the surge in the number of internet users, businesses all around the world are gearing up to target a whole new base of customers, who can be anybody in their city or even beyond. However, with the increase in number of internet users, the number of business websites on the internet is also on the rise. This results in business websites, targeting the same type of consumers with similar interests, competing for better search engine rankings for the products they sell.
Obviously, all business websites want the top most position in search engine results, which is not possible if multiple websites are offering the same products to the same consumers. Here, search engine optimization plays a vital role, which it itself depends largely on social bookmarking websites. Here are a few ways how business websites can benefit from bookmarking.
Asking visitors to make subsequent visits on a webpage:
Even if the business owners have hired the best marketing team and created the best advertisements catering web users, they won’t necessarily be making quick sales as most web users don’t end up signing up for services or purchasing products on the very first visit they make on a business website. Rather, they just visit and leave the webpage, with little memory of what the products were. Social bookmarking gives business websites an edge here as if a visitor bookmarks your webpage, he/she will most likely return to your page, and hence the chance of a sale increases.
Unlike conventional bookmarks, which only remain on the computer of the person who did make it, social bookmarks are on websites and hence are open for sharing. If your products are high in quality, other people who check your website in somebody’s bookmarks is likely to recreate your webpage’s bookmark, sharing it with even more people. This sets up a chain reaction, where people continue to bookmark and their social profiles makes sure that the same is shared with their friends.
If you’re producing high quality content, viral blog posts, along with showcasing your products on your website, chances are bright that users of social bookmark websites will share the content with their fellow mates. While some of these people will share it again, others might want to post a blog about your products or simply talk about the article on their website, thereby increase the number of high quality inbound links to your website, which is directly improves your stature in search engine rankings on highly competitive keywords.
Great for search engine optimization:
No search engine optimization campaign can run successfully without the presence of an effective social bookmark strategy. Although there are many social bookmark websites that don’t offer link juice to your website as they attach a NoFollow tag to links, there are a few high quality social bookmark websites that DoFollow links and hence improve the ranking of your website.